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Sony Mobile’s Xperia Road

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Designed in a customized microbus for the itinerant project Xperia Road, by Sony Mobile, the Mobile Unit crossed several cities in the countryside of São Paulo focusing on presenting the brand’s top smartphone, Xperia ZQ, and other releases, and on promoting training courses with sales teams in every city. The vehicle was equipped with a 46” plasma TV, two couches, retractile tarpaulin and two displays to showcase the equipment. The unit was decorated with the new brand products and also designed aiming at showing the connectivity of the smartphones with the company’s portfolio.

Designed in a customized microbus for the itinerant project Xperia Road, by Sony Mobile, the Mobile Unit crossed several cities in the countryside of São Paulo focusing on presenting the brand’s top smartphone, Xperia ZQ, and other releases, and on promoting training courses with sales teams in every city. The vehicle was equipped with a 46” plasma TV, two couches, retractile tarpaulin and two displays to showcase the equipment. The unit was decorated with the new brand products and also designed aiming at showing the connectivity of the smartphones with the company’s portfolio.

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