SAMSUNG WEATHER (CLIMATIZA)
The first stop of the mobile unit “Samsung Climatiza” happened on April 5, 2018 at Alameda Glete, in the center of the capital of São Paulo, famous for bringing together several stores specialized in maintenance and sales of refrigeration equipment. Visitors had the opportunity to get a closer look at Wind-FreeTM products; Cassette; Split Digital Inverter and Multi Split Inverter, display with differentials of 4 and 8 pole compressors, all equipped with state-of-the-art technologies and innovative features. The highlight was the Wind-FreeTM, the latest launch of the brand, equipped with the revolutionary windless cooling system *.
The vehicle, equipped with different models of air conditioners from Samsung, has as a target audience the professionals who work in this segment who can know up close all the differentials of the refrigeration products of the brand.
In the coming months, the mobile unit will visit several Brazilian cities, such as Campinas, Salvador and Florianópolis, to present the brand’s portfolio in the refrigeration segment and will work with a product showcase for product handling training.
The idea is that installers can visualize in practice what they learned in Samsung’s exclusive training in stores and partner spaces, and get questions about features and installation tips. The professionals who work with the installation of these equipment will have available explanatory videos and various information about each of the exposed equipment, ensuring an even more special immersion in each visit.
“Our mobile unit is an excellent opportunity for installers and the public to get to know the main features of Samsung air conditioners. The idea is to demonstrate in practice how to operate each of the equipment and to reveal details for the correct and efficient installation of our products “, explains Jefferson Porto, Associate Director of Products of the Digital Appliance Division of Samsung Brasil.