Itinerant Salon TRESemmé



Produced by Truckvan for TRESemmé, the truck was customized as a Itinerant beauty salon for three months and went through Salvador (BA), Recife (PE) and Fortaleza (CE) in order to spread the latest news of the brand, the line Hair Sealing, developed specifically for women with curly hair.

The first action took place at the Salvador Summer Festival on January 22, 23 and 24, 2015 and reached more than 50 thousand people who went through the event and had the opportunity to perform treatments with the new line and make different hairstyles, besides receive a diagnosis given by specialists and then an email with the result, treatment ritual and care tips for each type of hair.o de cabelo.



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