Fashion Truck C&A
Produced by Truckvan for a C & A fashion retail chain, the Fashion Truck was very successful at Lollapalooza, one of the main music festivals in the world, held at the Autodromo de Interlagos, in São Paulo, on March 28 and 29, 2015 .
“With 15 meters of length and two rooms of advance, the mobile unit was equipped as a shop and a salon at the same time to meet the need of the project”, explains the coordinator of the Department of Production and Events of Truckvan, Lia Braga .
During Lollapalooza, Fashion Truck presented its jeans and knitwear collection to the public and took advantage of the occasion to promote the C & A sales channel, placing tablets and an interactive panel available to anyone who wanted to visit the online store. In addition, the truck offered customers a complete transformation, according to the trends of music festivals: Boho Hairstyle, Paint Makeup and flash tattoos.
In the event, C & A promoted two workshops: one for making handkerchiefs with jeans, printed fabric or bandana, with drawings or tacks; and another for creating a minicook, leather cord or jeans tiara with colored feathers.
To know the women who are the face of Brazil, Fashion Truck C & A toured nine cities throughout the year, bringing fashion information, beauty and exchanging ideas abused by the country.
To know more about: www.fashiontruckcea.tumblr.com