Casillero On The Road
VCT Brasil, a subsidiary and distributor of the Concha y Toro Group in Brazil, launched, on November 7, 2016, a live marketing action aimed at wine consumers and interested in embarking on the new Age of entertainment games.
The itinerant live marketing action “Casillero on the Road” will cover four Brazilian states (São Paulo, Rio de Janeiro, Paraná and Santa Catarina) for 42 days, so that the public can experience a technology still unheard of in Brazil called “Live” .
Onboard of a truck customized by Truckvan, 14 meters long, the public can play a game specially developed for the Concha y Toro brand.
The participant will receive the mission of capturing the bottle of the legendary Casillero del Diablo wine and will have to execute a sequence of tasks to reach the final phase of the game, amid a dark virtual realism environment inspired by the horror and suspense films, challenged by creatures and scary sounds. The maximum time is five minutes.