Produced by Truckvan, Brahma Cart was the highlight of the 31st American Cowboy Festival, held from 9 to 18 June 2017 in São Paulo. Had a beer tour, tasting the entire Brahma Official Beer portfolio, gastronomic experiences with Brahma Extra and more.
“The Brahma Cart will be connected to the context of each place that it will go, with the participation of artists, personalities and icons of the gastronomy of the region. Often the backcountry event is the main event of the city, you feel full of pride and gained prominence. Brahma wants the consumer to experience these special moments with the same passion with which we make beer, “says Nilson Kalili, Brahma regional marketing manager.